Professional Experience

Senior Associate Director, Strategic Communications
Alzheimer’s Association | Chicago, IL
2023 – Present

Director of Marketing & Communications
Brain Injury Association of America | Fairfax, VA
2022 – 2023

  • Managed and reshaped marketing strategy, KPIs, and budget for nation’s oldest and largest brain injury advocacy organization
  • Oversaw 47K email subscriber database, 60K social media following, and website averaging 1.2M annual page views
  • Served as primary BIAA digital marketing liaison on nationwide public health campaign, Concussion Awareness Now, which launched with celebrity spokesperson Rebel Wilson and almost 20 partner health advocacy organizations
  • Supervised and grew marketing and communications team; negotiated vendor contracts; managed relationships with web developers, graphic designers, media spokespeople, governmental officials, state affiliates, and key sponsors
  • Directed development of all print and digital collateral, including solicitations and quarterly THE Challenge! magazine
  • Coordinated nationwide BIAA #MoreThanMyBrainInjury public awareness and advocacy campaign
  • Directed media and public relations efforts; strengthened policies and processes to improve brand management

Director of Marketing, Communications & Events
Jewish Philanthropies of Southern Arizona | Tucson, AZ
2018 – 2022

  • Promoted to first ever marketing leader of two merging nonprofits serving 25K community members
  • Conceived and executed new brand identity, including name, tagline, logo, and visual elements
  • Led consolidation of four websites and 20+ social channels; integrated marketing software with donor database
  • Shepherded declining print community newspaper through digital transition to self-sustaining online version
  • Adapted to COVID: launched online events, rethought sponsorships, introduced digital engagement vehicles
  • Informed and advertised multi-year visioning process, including survey that garnered record 1.8K responses

Marketing & Digital Communications Specialist
Stanford University Parking & Transportation Services | Stanford, CA
2017 – 2018

  • Sole full-time employee focused on promoting sustainable transportation in university population of 40K, a key priority as it enables Stanford to reduce government oversight of multi-billion-dollar construction projects
  • Targeted diverse audiences with initiatives ranging from pioneering department’s social media presence to orchestrating complex events and contests

Editorial Lead
Talkdesk | San Francisco, CA
2015 – 2016

  • Promoted in six months fro­­m head writer to editorial lead overseeing content strategy and creative guidelines
  • Drove 24K weekly page views to blog generating 55% overall web traffic; directed CSS changes to 900 blog posts

Freelance Reporter
Connection Newspapers | Alexandria, VA
2011 – 2012

  • Published 90+ articles on local, statewide, and international issues in nine newspapers across VA and MD


Master of Arts in Communication: Journalism
Stanford University | Stanford, CA
2013 – 2014
Activities: Reporter, Sacramento Bee, Peninsula Press; Research Analyst, Center for Deliberative Democracy; ESL tutor

Bachelor of Arts in Linguistics
College of William & Mary | Williamsburg, VA
2006 – 2010
Activities: Weekly columnist, The Flat Hat; on-camera reporter, Alumni House; Outstanding New Member, Delta Gamma


Fluent in French; Fellow, Women InPower; lifelong volunteer; neutral party in the Oxford Comma War