About

I am an accomplished communications team leader who specializes in mission-focused brand growth. I pride myself on collaborative management, KPI-driven digital marketing, and future-thinking cross-channel public relations and communications strategy. My first love is writing; I can’t resist a good story.


Professional Experience

Director of Marketing & Communications
Brain Injury Association of America | Fairfax, VA
2022 – Present

Director of Marketing, Communications & Events
Jewish Philanthropies of Southern Arizona | Tucson, AZ
2018 – 2022

  • Promoted to first ever marketing leader of two merging nonprofits serving 25K community members
  • Conceived and executed new brand identity, including name, tagline, logo, and visual elements
  • Led consolidation of four websites and 20+ social channels; integrated marketing software with donor database
  • Shepherded declining print community newspaper through digital transition to self-sustaining online version
  • Adapted to COVID: launched online events, rethought sponsorships, introduced digital engagement vehicles
  • Informed and advertised multi-year visioning process, including survey that garnered record 1.8K responses

Marketing & Digital Communications Specialist
Stanford University Parking & Transportation Services | Stanford, CA
2017 – 2018

  • Sole full-time employee focused on promoting sustainable transportation in university population of 40K, a key priority as it enables Stanford to reduce government oversight of multi-billion-dollar construction projects
  • Targeted diverse audiences with initiatives ranging from pioneering department’s social media presence to orchestrating complex events and contests

Editorial Lead
Talkdesk | San Francisco, CA
2015 – 2016

  • Promoted in six months fro­­m head writer to editorial lead overseeing content strategy and creative guidelines
  • Drove 24K weekly page views to blog generating 55% overall web traffic; directed CSS changes to 900 blog posts

Freelance Reporter
Connection Newspapers | Alexandria, VA
2011 – 2012

  • Published 90+ articles on local, statewide, and international issues in nine newspapers across VA and MD

Education

Master of Arts in Communication: Journalism
Stanford University | Stanford, CA
2013 – 2014
Activities: Reporter, Sacramento Bee, Peninsula Press; Research Analyst, Center for Deliberative Democracy; ESL tutor

Bachelor of Arts in Linguistics
College of William & Mary | Williamsburg, VA
2006 – 2010
Activities: Weekly columnist, The Flat Hat; on-camera reporter, Alumni House; Outstanding New Member, Delta Gamma

Other

Technically proficient in 20+ key marketing software packages; Fluent in French; Fellow, Women InPower