About

Professional Experience

Senior Associate Director, Strategic Communications
Alzheimer’s Association | Chicago, IL
2023 – Present

Director of Marketing & Communications
Brain Injury Association of America | Fairfax, VA
2022 – 2023

• Managed and reshaped marketing strategy, KPIs, and budget for nation’s oldest and largest brain injury advocacy organization
• Oversaw 47K email subscriber database, 60K social media following, and website averaging 1.2M annual page views
• Served as primary BIAA digital marketing liaison on nationwide public health campaign, Concussion Awareness Now, which launched with celebrity spokesperson Rebel Wilson and almost 20 partner health advocacy organizations
• Supervised and grew marketing and communications team; negotiated vendor contracts; managed relationships with web developers, graphic designers, media spokespeople, governmental officials, state affiliates, and key sponsors
• Directed development of all print and digital collateral, including solicitations and quarterly THE Challenge! magazine
• Coordinated nationwide BIAA #MoreThanMyBrainInjury public awareness and advocacy campaign
• Directed media and public relations efforts; strengthened policies and processes to improve brand management

Director of Marketing, Communications & Events
Jewish Philanthropies of Southern Arizona | Tucson, AZ
2018 – 2022

• Promoted to first ever marketing leader of two merging nonprofits serving 25K community members
• Conceived and executed new brand identity, including name, tagline, logo, and visual elements
• Led consolidation of four websites and 20+ social channels; integrated marketing software with donor database
• Shepherded declining print community newspaper through digital transition to self-sustaining online version
• Adapted to COVID: launched online events, rethought sponsorships, introduced digital engagement vehicles
• Informed and advertised multi-year visioning process, including survey that garnered record 1.8K responses

Marketing & Digital Communications Specialist
Stanford University Parking & Transportation Services | Stanford, CA
2017 – 2018

• Sole full-time employee focused on promoting sustainable transportation in university population of 40K, a key priority as it enables Stanford to reduce government oversight of multi-billion-dollar construction projects
• Targeted diverse audiences with initiatives ranging from pioneering department’s social media presence to orchestrating complex events and contests

Editorial Lead
Talkdesk | San Francisco, CA
2015 – 2016

• Promoted in six months fro­­m head writer to editorial lead overseeing content strategy and creative guidelines
• Drove 24K weekly page views to blog generating 55% overall web traffic; directed CSS changes to 900 blog posts

Freelance Reporter
Connection Newspapers | Alexandria, VA
2011 – 2012

• Published 90+ articles on local, statewide, and international issues in nine newspapers across VA and MD