I am a writer, idealist and mission-driven nonprofit leader.

Most recently, I managed cross-channel communications strategy, marketing process and messaging as the senior associate director of integrated marketing and communications for research, science and medical affairs at the Alzheimer’s Association. Previously, I directed marketing, communications and PR activities for the Brain Injury Association of America and led the first-ever consolidated marketing, communications and events team at the Jewish Philanthropies of Southern Arizona.

I earned my master’s degree in journalism from Stanford University. I am a board trustee for Tucson Hebrew Academy, a volunteer for Stanford Women In Mentoring, and a fellow of Women InPower, a network of female leaders across sectors and industries.

Professional Experience

Senior Associate Director, Integrated Marketing & Communications
Alzheimer’s Association | Remote, Chicago, IL
2023 – 2025

  • Led strategic marketing and communications for 60K researcher audience at world’s largest nonprofit funder of dementia research, incl. $430M grant program, 4 academic journals, $85M donor-driven research fund
  • Managed promotional strategy and writing for high-priority publications, incl. 150-page Facts & Figures
  • Crafted multi-audience core messages and digital activation toolkits deployed by 75 chapters nationwide
  • Governed 150-material cross-functional library of lay friendly materials in English and Spanish
  • Developed campaign planning processes to streamline marketing of interrelated initiatives

Director, Marketing & Communications
Brain Injury Association of America | Remote, Fairfax, VA
2022 – 2023

  • Managed digital marketing, communications and PR strategy for largest brain injury advocacy organization in U.S.
  • Oversaw 47K email subscriber database, 60K social media following, website averaging 1.2M annual page views
  • Directed all print and digital collateral, incl. quarterly magazine, solicitations, awareness month activities, advocacy
  • Launched nationwide public health campaign, Concussion Awareness Now, with 15 coalition partners, incl. CDC

Director, Marketing, Communications & Events
Jewish Philanthropies of Southern Arizona | Tucson, AZ
2018 – 2022

  • Promoted to first-ever marketing and events leader, community liaison for merging nonprofits with 25K audience
  • Drove rebrand, incl. style guide, web redesign, social overhaul, CRM-martech integration, sponsorship program
  • Informed and advertised multi-year visioning process, incl. 1.8K-response survey and tiered incentives

Specialist, Marketing & Digital Communications
Stanford University, Department of Lands, Buildings & Real Estate | Stanford, CA
2017 – 2018

  • Sole full-time communicator focused on advancing sustainable transportation in university population of 40K
  • Managed digital marketing channels, physical collateral and promotional events and contests

Editorial Lead
Talkdesk, Inc. | San Francisco, CA
2015 – 2016

  • Promoted in six months from head writer to team lead overseeing content strategy, creative contractors, style guide
  • Drove 24K weekly page views to blog generating 55% overall web traffic; directed CSS changes to 900 blog posts

Freelance Reporter & Editor
Sacramento Bee, Connection Newspapers, Peninsula Press | Washington, D.C. & San Francisco Bay Areas
2011 – 2012

  • Published 100+ news articles, incl. nationally syndicated op-ed columns; produced photo, audio and video content

Education

Master of Arts in Journalism
Stanford University | Stanford, CA
2013 – 2014
Research analyst, Center for Deliberative Democracy; tutor, Language and Orientation Tutoring Program

Bachelor of Arts in Linguistics
College of William & Mary | Williamsburg, VA
2006 – 2010
Columnist, The Flat Hat; on-camera reporter, Alumni House; Outstanding New Member, Delta Gamma; French House

Volunteer Experience

Board of Trustees, Tucson Hebrew Academy

Stanford Women in Mentoring Program

William & Mary Admissions Network